For too long, fashion brands ignored the shift towards digital marketing and the advantages of building a strong digital presence. Today, fashion power houses such as Levi’s, Burberry and Uniqlo are leading the way in the usage of digital marketing platforms to their favor. Uniqlo’s Lucky Switch online advertising campaign generated over 3m clicks and contributed to increased sales of 120% and has since become a case study for companies who finally realize their consumers are online. There are no magic formulas to achieve digital success but one thing is for certain: these brands put digital at the heart of their marketing strategy. Digital marketing is not a nice-to-have; it’s the most important element to the marketing mix.
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