Apparel wholesale selling is built around styles, colors, sizes, customer-specific pricing, and large multi-item orders. The InStyle for Wholesale Shopify app brings those requirements into a familiar Shopify experience while keeping product, inventory, customer, and order information connected with InStyle Apparel Software.
A wholesale storefront designed for apparel
Instead of adding one variant at a time, authorized buyers can work from an apparel-friendly color-and-size grid. Product pages can display color swatches, available inventory, and multiple sizes together, making it faster for retailers and sales representatives to build complete orders.
The storefront can support both regular and wholesale shopping experiences. Wholesale capabilities can be presented to approved customers while the retail storefront continues to serve consumers.
Customer-specific pricing and terms
Apparel companies often organize accounts into customer groups with different price lists, discounts, and payment terms. InStyle for Wholesale uses customer information from InStyle to provide the appropriate pricing experience in Shopify. This helps brands serve different retailer tiers without maintaining separate product catalogs.
Customer records can include company information, group assignments, payment terms, order history, and sales totals. Search, filtering, and export tools help staff manage large wholesale account lists.
Connected products, inventory, and collections
InStyle remains the operational source for apparel product data. Styles, colors, sizes, variants, collections, and inventory can be synchronized with Shopify, reducing duplicate entry and helping the storefront reflect current availability.
This connection is especially useful for seasonal collections and products with many color-size combinations. Merchandising data can be maintained in InStyle and delivered to Shopify in the structure buyers expect.
Efficient bulk ordering
The wholesale grid lets buyers enter quantities across colors and sizes and add the complete selection to the cart in one action. This shortens the ordering process, reduces variant-selection errors, and makes repeat orders easier.
Sales teams can also use the embedded administrative tools to locate a customer, apply the correct customer-group pricing, build an order with the same size-grid workflow, and create a Shopify draft order for review and completion.
Sales insights for customer accounts
The app can present useful account information such as current- and prior-year orders, sales, units, average order value, top styles, and performance by brand. These insights help sales representatives prepare for account conversations and identify reorder opportunities.
Customization workflows
For companies offering decorated or customized apparel, the application supports workflows that connect product ordering with customization requirements. This gives apparel teams a foundation for managing specialized wholesale programs within the same connected environment.
A practical bridge between ERP and ecommerce
InStyle for Wholesale combines Shopify’s ecommerce platform with apparel-specific workflows from InStyle. Brands gain a modern wholesale buying experience, while operations teams retain structured control of products, inventory, customers, pricing, and orders.
For apparel companies selling to retailers, distributors, teams, or corporate programs, the result is a more efficient path from product setup and customer pricing through ordering and fulfillment.
