How a Digital Marketing Strategy Increased Sales by 120% for Fashion Brand Uniqlo

For too long, fashion brands ignored the shift towards digital marketing and the advantages of building a strong digital presence. Today, fashion power houses such as Levi’s, Burberry and Uniqlo are leading the way in the usage of digital marketing platforms to their favor. Uniqlo’s Lucky Switch online advertising campaign generated over 3m clicks and contributed to increased sales of 120% and has since become a case study for companies who finally realize their consumers are online. There are no magic formulas to achieve digital success but one thing is for certain: these brands put digital at the heart of their marketing strategy. Digital marketing is not a nice-to-have; it’s the most important element to the marketing mix.

Uniqlo is a global fashion brand that has successfully leveraged digital marketing strategies to increase sales by 120% in recent years. Here are some key elements of their digital marketing strategy:

  1. Social Media Marketing: Uniqlo has a strong social media presence on platforms such as Instagram, Facebook, and Twitter. They use these platforms to showcase their latest collections, engage with customers, and run targeted ad campaigns. Their social media campaigns often feature high-quality visuals and user-generated content to create a sense of community and drive engagement.
  2. Influencer Marketing: Uniqlo collaborates with influencers and bloggers to reach new audiences and generate buzz around their products. They partner with influencers who align with their brand values and aesthetic, and often feature them in social media campaigns or as part of their content marketing strategy.
  3. Content Marketing: Uniqlo produces high-quality content such as blog posts, videos, and interactive features that provide value to their customers beyond just selling products. For example, they have a section on their website called “LifeWear Magazine” that features articles on fashion, culture, and lifestyle trends.
  4. Email Marketing: Uniqlo uses email marketing to keep their customers informed about new collections, promotions, and other news. They personalize their emails based on customers’ purchase history and behavior, which increases the chances of them making a purchase.
  5. E-commerce Optimization: Uniqlo has optimized their e-commerce website to create a seamless and engaging user experience. They use high-quality product images, clear product descriptions, and a user-friendly checkout process to make it easy for customers to make a purchase.

By leveraging these digital marketing strategies, Uniqlo has been able to increase sales by 120% and build a loyal customer base. They have successfully created a strong brand identity and have used digital channels to engage with customers, drive sales, and stay ahead of their competitors.

For more on Chris Mair’s article Fashion brands stand out in a digital world, please visit

InStyle, a leader in the Apparel Software industry moved its offices from St. Louis, MO to Santa Rosa, CA.

InStyle has clients in the West Coast, mid-west and East Coast and international clients in Honduras, Mexico, Uruguay and China. “In our business, the location of our office is not important. What is important is that we provide excellent customer service”, said Sergio Prusky, President of InStyle Software. Our team is distributed between the USA and South America. We have clients in North America, South America and Asia. Our new location in California will provide us with access to the technical resources that we need to continue to keep the technological advantages that we have been able to maintain over the last 15 years that we have been in business.

InStyle ERP Management Software releases new version that integrates with Sage MAS 90 and MAS 200.

In-Style ERP Management Software, a leader in the apparel software industry, releases a new module to integrate with Sage MAS 90 and MAS 200 accounting software.

Using MAS 90/200 API, In-Style created a seamless integration between the two software platforms.

MAS 90/200 is one of the best accounting software packages in the marketplace.  Now In-Style ERP users can use MAS 90/200 and all the available tools available including the extensive reporting tools.

The Sage MAS 90 and MAS 200 products have been renamed:

Old Name New Name
MAS 90 Sage 100 ERP Standard
MAS 200 Sage 100 ERP Advanced

This rebranding shouldn’t have any effect on our clients, but please contact us or call us if you have any questions.

Sage MAS 90 and Sage MAS 200

Sage MAS 90 and 200 systems offer a broad selection of feature-rich solutions including core accounting, business intelligence tools, customer relationship management, e-commerce, HR and payroll, manufacturing, and distribution. Sage MAS 90 and 200 work the way you do with flexibility that enables you to choose the modules that best suit your business needs.

InStyle releases new interface for QuickBooks Premier and QuickBooks Enterprise

InSyle’s new interface with QuickBooks provides seamless integration between InStyle ERP and QuickBooks Premier and QuickBooks Enterprise.

The new features synchronize every transaction that affects your General Ledger:

  • Invoices
  • Vendor Invoices
  • Products
  • Inventory
  • Raw Materials
  • Raw Materials inventory
  • Finished Goods Purchase Orders
  • Inventory adjustments
  • Standard cost of inventory

DOVINI LTD Selects InStyle Software® for Integrated PLM, Global Sourcing, ERP and E-commerce.

NEW YORK, NY – December 15th, 2010 – InStyle Software® today announced that DOVINI LTD, a branded and private label manufacturer of young men’s and women’s apparel, is implementing InStyle Software’s Global Enterprise System Software Suite. The system includes PLM for Product Lifecycle Management, SCM for Global Sourcing & Visibility, ERP for EDI, Customer Order Processing, Inventory Management, Shipping and Red Box e-commerce for e-tailing. DOVINI LTD apparel is sold at some of the nation’s largest retailers, including Coldwater Creek, Nordstrom and Orvis.

InStyle ERP partners with WSI Digital Marketing (WSI stands for We Simplify the Internet) to deliver state of the art ecommerce solutions to fashion companies.

InStyle and WSI partner to provide fully integrated ecommerce solutions to apparel companies. Apparel companies looking for apparel software now have a fully integrated solution when it comes to ecommerce. The fully integrated solution includes integration of the style master, inventory, customer master, orders, invoices and package level tracking.

InStyle Apparel Software ERP Releases New Version Fully Integrated with ECommerce Leader Magento

InStyle Apparel Software ERP Releases New Version Fully Integrated with ECommerce Leader Magento. We are providing the highest level of integration possible, with orders flowing in real time from the ecommerce website to the backend ERP. Our customers can take that order, and ship it right away, without delays. Customers that order online appreciate how fast their orders are shipped to them, which translates into positive reviews. We also introduced a new wholesale interface for multi-level price lists by customer group and quantity.